The auction advertisement competition is more and more big how do we face

fourth is a continuous optimization test. You can use different titles, different ideas, different display site for testing. To see what effect is the best.

is the third competitors. Your data changes, one important reason is the competition ranking, creative change. Remember Zhao Bingquan when it was time to attend a lecture, an entity doing emphasizes the boss. If own turnover has a problem, that is the main reason may be competitors getting better. In the auction, the competition ranking will affect your ranking competition ranking, creative will affect your click rate. Promotion of competitors will affect your conversion rate. So when the data changes, first look at the competition has not changed, and then see if you have a problem. Author Zhao Bingquan, please indicate.

Zhao Bingquan is also on the high competition very distressed, a while ago with a friend about it, here to share. The first is to improve the quality of the key words, about how to improve the quality, smoothness etc. here is not to say, love Shanghai’s own tutorial has been written very clearly, you go to download a look on it.

. To see what data, of course, don’t run out of the three basic data, click rate, conversion rate and the number of display. Click rate: high word hits, it is best to separate the word group, improve quality, and expand the long tail word. Also pay attention to the malicious click. Click the low rate of the word, then modify the creative and add negative keywords. Conversion rate: high conversion words, improve the ranking to improve the bid price. The low conversion rate, first to see whether there is the issue of the landing page, landing page optimization. And lower prices and rankings, save advertising costs. Impressions: show the high rate of the word, be careful not to pay too much, and monitoring. Show the low rate of words, will raise the bid, increase the display page impressions, anyway, do not spend money.

is to integrate these fifth. The keywords, bid, ranking, creativity, etc. to integrate the landing page, see how to get the best return on investment ratio. For example, those who search for "discount" >

The second is to look at the data

remember love two years before Shanghai auction, basically as long as do definitely make money, but recently do not necessarily make money, do not seem to love Shanghai, to achieve their purpose. Love Shanghai auction, and Shanghai dragon, basically use the long tail theory, before bidding for long tail keywords to blue ocean, competitors and advertising have differences, and also ranked high, the cost is very low. But now many of the long tail word competition is very fierce, and there are special malicious clicks long tail word. As long as you do some long tail words, competitors will have these basic words. Remember to read an article that said, advertising, you see how competitors launch, if he put in, and continuous delivery of a period of time, the advertisement must be profitable, he how to vote how you vote on the line.

Shanghai Dragon Master tips keyword selection skill

for keywords understanding must be based on the habits, website keywords are generally words and brand products or provide services such as words, these are some more professional some more general flooding, if you want to understand this is the side information when input what general words? The most direct word is the most effective, such as website to watch sales. If you can put " watch " the word do the first of course the best, but this is not the best one, the first competition, the second is the correlation is not necessarily strong, many people may just want to search some watches introduced most of these information flow is invalid, if users want to buy a watch, they will be more likely to search for " " " XX watch price; price & brand watches Quot; these words, these words of competition is relatively small, do good position time costs may be low, bring traffic also will be more accurate, that is to say the high price.

This is the

or to watch as an example, if the watch features you are selling is waterproof, can use " waterproof watch " the main target keywords, this method should be a lot of people are in use, do not introduce.

according to the specific data analysis to determine the key words

keyword optimization to the home page allows the use of search engines are more likely to find your website, bring more traffic and conversion opportunities, but a keyword is determined according to what? How to identify these keywords and not others, this is the core technology of the so-called Shanghai dragon master, of course need some experience and clear network marketing idea to become a master of Shanghai Longfeng, here are some key words to share skills:

the first choice there must be someone to search, to bring traffic, this is nonsense, but how to judge whether a person search? Certainly not according to their own need some tools most probably it did not actually happen, to carry on the analysis, reference index and noble love Shanghai baby Adsense tools to analysis, some hot words the degree of competition will be great, if not enough resources, do not blindly select > second off

According to the characteristics of Keywords

in the analysis of key words

has just entered the Shanghai dragon in this industry people seem to think not what is creative skills, the basic theory of Shanghai dragon soon learned that many Shanghai dragon er made 1 to 2 years do not understand the mystery of the industry, it seems that in order to optimize certain key words repeatedly send the chain and write the optimization to where the home also do not understand the actual significance, in fact, if you want to engage in high-end in Shanghai dragon in this industry, make their own career further, following you must be careful to see and understand:

If the

products and services to choose keywords