SEO workplace secret high and low-end talent polarization serious


SEO is still a very important marketing way, no matter how Baidu search 360 grab the cake, no matter how popular SNS marketing, there are still many people want SEO into this circle, and SEO training is so hot. Maybe it has a nice name and a bit of mystery. Of course, there is also an important reason, that is, the threshold is relatively low.

SEO is an easy job and difficult to graduate. Because the knowledge of SEO system is very complicated, involving all aspects of Internet marketing, so beginners can learn SEO starting from a very small angle, such as the hair outside the chain, the editor is the most common basics. But it is also because the knowledge system is too complex, it is very difficult to fruition. Most of the people are to check on SEO, stop at the entry stage, which is just mentioned, pseudo original chain.

in the current SEO industry, there is the following polarization phenomenon:

1, high-end talent is very expensive, one will be hard to find

met a senior SEO veteran, 30 years old, engaged in SEO for seven or eight years, although unlike ZAC, like Sun Bo in the industry so famous, but experts are also experienced in the company, monthly salary can reach twenty thousand, in addition to their own private small business, a year can earn forty thousand or fifty thousand. Such a year down there are three hundred thousand income. It should be tempting for many new SEO people. He said that in the early days of SEO, no matter whether it was famous or not, big money and small fortunes were made.

indeed, if you have been in the SEO industry for five years or so, then even a real expert, this kind of talent is very popular now. They are not necessarily geniuses. They can do the rankings overnight. The key is to be experienced and wise, and know whether the website is well optimized with closed eyes. This kind of person is precious, and great credit is given by the so-called "SEO" personnel who have only three minutes of enthusiasm.

2, low-end talent is cheap, a piece of migrant workers

‘s formal entry to high-end talent is the latest in a large number of SEO novices. This group is very large, because the SEO threshold is very low, began to change the basic will be. However, if you are working for a company, edit the article, send the chain, this stage usually lasts for a long time, and some even for several years can not contact other branches of SEO. Most people will soon be killed, SEO feel very boring, some still think SEO is something so, send the chain feel SEO master, so frequent job hopping, which also caused another phenomenon in the SEO industry: high mobility, stability is poor, especially in health care and training industry. Also some people think that SEO can learn little thing, simply diverted.

a lot of SEO novices actually walk

Web user experience analysis data visualization 6 steps


[editor’s note] this article comes from @ Baidu business UED. In the current Internet, a variety of data visualization charts emerge in endlessly. This article attempts to sum up the methods of data visualization and organize them into 6 steps.

general data graphs can be split into two basic types of elements: what is described and the value of this object, and we define them as indicators and index values for the time being. For example, a gender distribution, men accounted for 30%, women accounted for 70%, then the index is male and female, the index value corresponds to 30%, 70%.

1. graphically index values

an index value is a data, the size of the data in graphical manner. For example, the length or height of a column graph represents the size of the data, which is the most common form of visualization.

traditional column charts and pie charts may bring about aesthetic fatigue. They may try to make some innovations from the visual style of graphics. The common method is to associate the meaning of the figure with the index.

, for example, Google, Zeitgeist, displays the search word of TOP10, displaying the shape of the "search" shape, which coincides with the meaning of the index, and also makes a stereoscopic visual change:


2. graphically index the

generally uses the icon with the same meaning as the index, and uses more scenes as follows:


3. graphically index relationships

when there are many indexes, mining the relation between the indexes and graphically expressing them can enhance the visualization depth of the chart. Commonly, there are two ways:

uses existing scenes to represent

associations, whether in nature or in society, have similar scenarios and indicators, and then use this scenario to represent them.

, such as the Baidu statistical traffic research institute operating system distribution, first divided into windows, MAC, and other operating systems, windows and XP, 2003 and other multi seed system.

according to the relation of Lenovo, found the galaxies of the universe in a similar relationship: there are many galaxies in the universe, we are most familiar with the solar system, the solar system also includes all the planets, so the whole galaxy borrow scene, will be known as windows compared to the solar system, XP, window7 etc. compared to the sun planets, MAC and other systems compared to other galaxies, as follows:


Talk about how PR improves effectively

some time ago wrote an article "how your site appears in the first page of Baidu GG" article, has been recognized by many users, but also know a lot of friends, and everyone through exchanges also let me learn a lot, also let me realize the knowledge sharing to everyone is so his knowledge of fast reason, today I’m going to write an article about how to improve the PR, put me in a recent period of time of the heart to share, if what is wrong place please exhibitions, I put the station out to the big house, this is a PR0 station so, when next time with the new PR, and I’m sure can reach PR3 or even higher (to see this station is to let everyone make a witness, next time with the new PR if not up to 3 you can say I write today This is here, in fact, I’m not bragging) carefully before I have to think of PR as just a few PR3 station, you can look up to the 3 stations are PR3

don’t talk too much. I’ll share my heart, and I’ll talk about it from five aspects:

first, we first talk about the Links exchange, exchange connection is a kind of skill is very high, and it is very time consuming, because first of all you have to do is find to do the connection object (for connection to check PR, check the search revenue is not normal, not much more than the number of links), then go to talk about good, finally to do. Link exchange in this process, we should pay attention to several places, the connection is not the more the better, should be refined and excellent (here refers to the fine and excellent PR even less), do the connection first look at the PR and even the number of the other party, if the number of the other side of the PR3 is outside the 100 the connection is not what meaning do, you can not get it to PR instead of PR to do it, we must first see how many other external connection PR connection number, try to find PR large even less to do, certainly a lot of people will ask, I didn’t go to people with PR PR do, others can not ignore me, this is about to see you pull the connecting skills, I talk about my skills, I was first to find the webmaster chat, not to talk about connecting things, talk with go talk to do, talk very well after the general search engine, as long as you are normal collect Someone else will add a connection to you. (to remind you here, and often to see your connection, there should be a lot of immoral people, in order to PR, with you today to do the connection, and tomorrow will be deleted, and I am very contemptuous of this kind of person.


second, landing categories, that is, your web site submitted to the classified directory, and landing search engine portal almost the same meaning. DMOZ, the world’s largest classified catalogue, is a web site abroad. DMOZ successfully included the site, not only can get DMOZ site export links, DMOZ export links Network >!

The wet nurse will be a patent for the newly married girls

nanny – a great and respected profession,

on the Internet what things can happen, in with the milk powder incident, the market wage nurse to rise rapidly, and soon someone will make a professional nurse or nurse, but will not believe that investment is very effective, because children are the future and hope, do not want their children lose at the starting line.

if you were a man, would you allow your wife to be a nanny to someone else,


many people have their own ideas. If you’re a mother and you have enough milk, would you like to be a nanny to someone else’s


what would you feel if your wife was in someone else’s house and feeding someone else’s baby? Nanny, a fresh, unstoppable industry is about to be born.

nurse nurse will soon popular business, so do the female nurse nurse, 80 brothers can do nanny website ah. Provide a new platform for the nanny to make the nanny business better.

loses his job when he marries

a lot of people get married after a child is unemployed, now the nurse (Nai Ma) will make up for a loss of occupation, the new era of entrepreneurs, on the road of struggle, 80 peers, don’t be afraid of what is not good, as Nai Ma is a great nurse occupation.

adult to have, into their own people, to provide milk through their own health, milk to feed a child, is love, don’t be afraid not what can not, the money is not right, money is not great? The teacher imparting knowledge, a teacher for a day is a father for a lifetime, is not charging the teacher? Not because of charges and buried the teacher’s kindness. So do the nurse is great.

‘s new career after 80s

80 young women are married with children, young, this is the advantage of 80, the nurse will be 80 after 90 after 70 patents are not suitable, 80 young female, married with children please nurse career development.

show the advantages of 80, let 80 grow together.

Author: horizontal look at website long – Network crab section fly QQ:7100 48902 nanny QQ group: 67494615 explore the development of nanny career view.

What suits you is the best way to talk about the choice of an advertising alliance

in the webmaster can use many profit channels, advertising alliance is undoubtedly many Adsense began to contact, use the website to make money when the first model. Even when many webmaster websites develop to a larger scale, they are still the most reliable, efficient and stable way in many profitable channels. At home and abroad, many new and old advertising alliance for the majority of the webmaster to use the site to realize the dream of making money, provides a wide range of choices, so that even if the site in the initial stage of development can bring profits for the station.

With the prosperity of the pros and cons of the

advertising alliance, has brought two effects: on the one hand, provides many choices for the emergence of new and old domestic and foreign advertising alliance for the webmaster, greatly enriched the advertiser’s source, provides sufficient protection for the increasing number of sources of advertising website; but on the other hand, a large number of advertising alliance operation technology, the quality of advertising, payment credit appears uneven, hardly identification situation, especially the new owners to the owners choice difficult.

in addition, different different focus on advertising alliance, which specializes in advertising are also different, this leads to some owners not with their own site situation for analysis and put the result of traffic has not been fully utilized, and the problem of non ideal income. According to this, the author thinks: webmaster must be combined with the actual situation of their own website, selection and user characteristics consistent with most of the advertising alliance advertising, in order to receive the maximum return, the so-called "is best suited to their own", blindly follow the trend, and an analysis of the practice of the most desirable.

one, analysis of website traffic (user) features

Behind the

website traffic is a specific user, website content of different types of users have often resulted in a greater difference for the attitude toward the site, analyze and grasp the flow (user) feature is the correct choice for advertising their first step, is the key. In general, the website traffic can be divided into the following two categories: 1. website content section and rich content, SEO optimized properly, keywords ranking has a good effect, but the overall content of the pertinence, to provide a variety of information, most of the traffic sources come from the search engine, the site traffic often with a huge number, but low loyalty, jump out rate is high, we call this as "single use of traffic flow; 2. web content focused on a certain field, professional and strong, the flow quantity is small, but the user loyalty is high, go back to the high rate, low bounce rate, we call this site traffic the repeated use of traffic". According to the flow characteristics of the division, the webmaster first need is to analyze and determine the flow of their own web site (user) belong to which type, for the next advertising alliance choose to do homework.

two, the person that is best suited to their own


analyzes and determines what type of site traffic is in place, then you’ll need to know about each ad link

The most popular tide of literature and art children’s mobile electricity supplier business success

now has a lot of entrepreneurs in the choice of entrepreneurial will choose some relatively new business platform, such as network such a business platform, there are a lot of people through the network platform is a success.

"in Taobao, Jingdong, Dangdang mode began to flood, we want to leave the platform to play something different." Liu Ping describes his choice of WeChat as a starting point for the business platform. After market research combined with perceptual judgment, Liu Ping feel fresh market development, and relatively easy to cut fruit, so quickly chose to import fruit as their entrepreneurial direction.

and chose the pre-sale this way to sell fruit, said Liu Ping was mainly affected by the tea Wang Xin.

"tea and fruit is not the same, the king heart is taken by the package customization, I put it into a monthly subscription, think you can try." Liu Ping and the team together to discuss the feasibility of monthly subscription fruit, no one denies, but no one can guarantee success. Liu Ping finally decided to try immediately, if you do not take this step, then you will never know whether feasible."

to solve the supply problem

it is understood that, at present buy fruit mainly sell imported fruits, purchase channels are mainly local fruit market in Henan. Liu Ping admits, because from the stock market is not the primary source, plus the initial purchase amount is small, it is difficult to obtain upstream suppliers discount, so get a big problem to buy fruit early will face the high cost has.

– to collect user orders weekly market into a cargo – next day delivery to the user is the basic process of purchase buy fruit. Liu Ping revealed to billion state power network, currently buy fruit every week the number of orders at about 150~200.

For example, I recommend


Good site planning allows you to build the station with half the effort

each webmaster in the site before, must be well planned, you will do the web site.

good site planning allows you to build the station with half the effort.

according to the different stations, the site planning will also be different, but ultimately can not be separated from the general framework. Before we set up a website, we had a good idea of the market situation, and then recorded it in written form. This is the process of thinking and ideas to form a result, but also a manifestation of planning.

site planning is very diverse, but there are rules can be found. Usually you follow the following steps for your planning.

one, market analysis,

portal website: website includes comprehensive portal, e-commerce portals, industry portals, information service portal (here we classify BBS into comprehensive portal website; blog will be classified as information service portal). For example, I now intend to do a regional network station at the beginning of idle away in seeking pleasure, market research, find out what the main section of idle away in seeking pleasure, what they have, what special services, development and so on. Then choose and reject their columns, and then create columns according to their own characteristics. After determining their own website column, but also in the same industry and foreign websites were selected to find the content of complementary websites for daily promotion and cooperation after the link. The development of the same industry site to do a general understanding of the situation, according to the actual situation to check what kind of advantages, what are the disadvantages, and then you can position the site.

enterprise website: enterprise website market analysis is relatively easy, because the establishment of the enterprise purpose is to better their own propaganda, want to occupy a space for one person in Internet marketing, to provide technical support and online interactive products, in order to better serve customers, but also improve the enterprise profit. Enterprise website construction ideas can refer to the same industry do better site, but at the same time according to their own development adjustment, must not blindly follow. Enterprise websites can also find some complementary websites in the same industry for links.

personal website: personal website construction is often similar in content, but there are also some personal websites can create new styles, using a unique type of website, this website can usually receive the miraculous effect. Generally speaking, personal website is relatively neglected in market analysis, but large and medium-sized personal websites should be investigated by market, just like what portals do.

two, the site itself positioning

market analysis is complete, back to its own analysis.

your first consideration is what your goal is to do this site, which includes both long-term and short-term. The more specific point is to translate into data. For example, use Alexa rankings to divide: how many names are there in a month, how many in the back of the year, and how many in the back of the year?. Also >

Internet differentiation strategy and sustainable development

    remember a year ago, I met a lot of clothing in the media, in the clothing is very successful clothing enterprises boss, which many domestic top men’s brand, also is not very well known but rapid development of women’s fashion brand. Among them, there is a friend, is to do women’s clothing. His clothing business has a distinctive feature – he only dresses in women’s dresses, and nothing else. This is a very thin marketing route, so that his capital from a few thousand dollars a year ago quickly accumulated to millions.

market segmentation.

now I am involved in the Internet, research on the development of many large sites, and found that "market segmentation" for the development of the Internet, the same applies, one of the most famous than Baidu. Before a lot of people have asked me: "why is Google in Chinese compete with Baidu?" my answer is: "Baidu localization do thoroughly, while Google is just in the form of indigenize fundamentally still do not." As a matter of fact, we can also analyze the reasons from the point of market segmentation.

first, we can see that Google is taking the globalization strategy, and on the strength of Baidu is unable to compare, but Baidu is strong in him, in the Chinese language grammar and Chinese Internet search habits, doing better than Google, by contrast, because Google is looking at the globalization strategy. It is not possible to like Baidu, a lot of manpower and material resources with their emphasis on the Chinese language, so from this point of view, Google competition in the China market but Baidu will be not at all surprising.

on the other hand, Baidu at the beginning of the rise, always adhere to the search engine in this way, it keeps him in the development of all, has surpassed other talent shows itself, several Internet giants: Sina, YAHOO and NetEase.

so, we can see from the above two points, according to the special search on Google, Baidu’s tactics is to do local differentiation, or is "localization", we will put this up to the "differentiation" tactics; while the other is not designed to do search the Internet giant, Baidu has only caught a search, we can put this point as a differentiation strategy ".

from these two conclusions, it is easy to see that Baidu is able to achieve today’s achievements, and "tactical differentiation" and "strategic differentiation" is inseparable. In fact, many Internet companies are aware of the "market segmentation" for the development of important enterprises, such as "China first portal: her net", "39 Health Network" and so on, the rise of new Internet companies, in the differentiation of this strategy is the same but the development of ideas unique.

but, is differentiation really appropriate to the sustainability of the enterprise,


as early as a year ago, I studied some famous international clothing brands and found that many of these brands are not made

Case study Tencent revised a beautiful beginning

changes in the pattern of information to promote the revision of Tencent network to open up, portal, blog, video, mobile, depth integration of their own high-quality resources. The revision interface is clear and simple, the design is smooth, and the value of the beautiful interface is quite rare.


Tencent web site:, a news portal can have such an interface, let me unexpected. Maybe not everyone can have my deep experience. It’s not easy to design a person who has a sense of it.

Tencent network why revision?

, Facebook, Youtube, Twitter, mobile applications, the rapid development, and news portal originator YAHOO into the decline. Ten years ago, the portal prides itself on providing a comprehensive and rich information catalog. Now, more people are using social networks, social media, video, mobile Internet as the gateway to get information. editor Chen Juhong, stressed that "when the platform is no longer the first entrance, we should recognize our content when the depth of operation, let micro-blog, Tencent, Tencent depth video Tencent’s combination, release more energy."

, micro-blog, social media. With incredible speed, massive fragmentation of data, high user participation and communication power. Micro-blog is a port for many celebrities to talk to the world’s audience and from all walks of life. It is an important source of information for media releases. Various details in micro-blog become boiling point, oolong event constantly "happy" bubble, public opinion hot endless somersault.

in the London Olympic Games opened the "global media war", micro-blog become one of the new forces that can not be ignored. Yi Siling won in 60 seconds by millions of forwarding, about Sun Yang’s collar will always lead to YY, Liu Xiang fall, micro-blog Sina attracted massive public server downtime. 1/10 of earth people pass the micro-blog twitter look at the Olympics, and the International Olympic Committee official says London is one of the most social games in history. Micro-blog can break the gap between time and space, with "second push" to bring "zero time difference", "zero distance" of the real scene. I deeply feel that micro-blog is very important in today’s press, micro-blog in Sina up, and Sina, micro-blog traffic has exceeded Sina portal. In Baidu search for a news, at the bottom of the page gives the latest micro-blog results.


video, information technology continues to develop, video is undoubtedly the most promising form of media. From the point of view of information transmission, video can be simple, vivid and direct, showing rich information and incomparable advantages of words and pictures. For real-time reporting, the TV must be scheduled for a specific time distribution, while the live broadcast has a more immediate and sense of scene. More and more people are moving away from TV to online video, with a large number of resources that can be seen anytime and anywhere.


Classification and profit model of mobile phone websites

first of all, I’m also a rookie said wrong place, we all bear in mind. After all, a mountain is more than a mountain, ha ha.

, let’s get down to business and talk about the classification of mobile websites. Mobile phone sites are divided into the following categories:

1, mobile mall class

2, cell phone theme class

3, mobile phone software

4, mobile games category

5, class WAP,

6, general class

first talk about mobile mall category, the profit model of this site is very simple, mainly to sell mobile phones, and then get interest from the merchants there. At present do have better OQ and Jingdong mall, beidou.

mobile theme website currently has no direct profit model, mainly through the union channel to obtain benefits, the current relatively wide range of resources is sent to the mobile phone. There are also some websites doing theme deductions, and then extracting them from the league.

mobile phone game software and website profit pattern similar, mostly promotion software or games pay per install, and then get into from the game developers or software developers, now do better with 51spsoft, Mobile Games world, and Chinese mobile phone game in the heart.

WAP website I know is limited, but now most of the WAP station is also to promote the software or games pay per install, there are some sites to pay on demand, I also said that the specific is not clear, don’t throw egg.

integrated website and mall class, subject category, software class and game class almost, here is not one by one.

here I also can not help but stereotypes about my site NOKIA mobile phone web site for more than a year now, I want to write an article (in fact, not only the current account), in order to me more than a year of experience to share with everyone, of course, there are many deficiencies, please the exhibitions, but also hope that with the webmaster friends, especially similar, or B2B webmaster (because I work recently, in an B2B company is a small company, ha ha ha).

finally, ask the administrator and feel this article useful, be reproduced in time, I left the site, after all, this is the first time I Wen, first haha. Well, that’s all for today. My mailbox, QQ, is 4154, five or six, 220. If you want to communicate, please contact me. Thank you for watching.